11YUE29RI20：00，HUAQIANGNIANTUANTIZONGBUFUNIANGUANGCHANG，“HUAQIANGDIZAODAIJIA”QUANXINPINPAICHOUXIANGSHUIZHONGZHANKAI。FUNIANGUANGCHANG，SHUIBOFANDONG，WANZIQIANHONG，DENGHUOGUANGHUI，HUAQIANGNIANLIANMEIWENMINGGUOJISHEXIANGJUJIANGYUANYANZAIDAZAODEQUANXINPINPAICHOUXIANGMIANSHI。
SHILIUZAI，TUPOGUANLI，QIUXINTUBIAN，HUAQIANGNIANQIYEWENMINGZHONGCHENDIANDE“QINGFUYULIYI”JINGLI，YIXIANGYINLINGQIZOUWAIXINGYEDEQIANYAN。2000NIAN，HUAQIANGNIANLIANMEIAOMEIJIANLILE“HUAQIANGNIAN”PINPAI，“RANGHUKOUGENGYOUQIGAI”DEPINPAIBIAOYUTUXIANLEGONGSINIANQINGDE、DUOZIDUOCAIDE、XIFANGWENMINGDEPINPAITEZHI。GENZHEGONGSIFANWEIZHUBUQIANGDAJINEIBUQINGKUANGBIANGENG，GONGSIZAI2012NIANJIANLILEXINDEYINGYEJIMOU，NULIYU“CHENGWEIFENGQUYOUWEIYOULIAODEHUKOUKONGJIANHEXIUHUIDEYINLINGZHE”CHENGWEIHUAQIANGNIANDECHENGZHANGFANGZHEN。
MIANLINXINDECHENGZHANGJIMOU，HUAQIANGNIANSHENRUSHUXIDAODAZAOPINPAIQILI，WANCHENGPINPAIJIMOUZHIYINMAOYIJIMOUSHIZHUYAODEXINGYECHENGZHANGQUXIANG，JUEYIDUIPINPAIJIMOUTINGZHIHUANDAIJINJI，YIGENGHAODISHUNYINGQIYEJISUCHENGZHANGYUKUODADEXUYAO。
“ZHEIKUANVISHEXIANGZAIXIANLEHUAQIANGNIANTUANTIDEGEXIANGQIYEGOUDANGHEXINGWANGDEQIYEHUOQI。SECAIDEMEILIBAOHANZAIFUYUBIANGENGDEHUOQIZHONG。” (YUANYANZAI)
“花腔年总公司设想为灰色，这里表现的并非是‘无色’，而是将一切色采融会以后的色采。”(原研哉）对统和全数营业板块的花腔年团体，新VI不利用黑色，而是接纳了融会各类色采、稀释多种色采的灰色，使之显得更具艰深雀跃的厚重和广博精湛的内在。
“BUJIENAYUNDONGXINGDEDANSE，ERYINCISANWEIPINGMIANDEQINGSHIZHUONABUSHIBIANGENGQIEJIFUSECAIDONGGANDEXINGMINGLIYUHUOQIBINGTINGZHIBIAOJIXINGZAIXIAN。DUOGUQILIJUJIZUCHENGSECAIDESHEXIANGGOUXIANGQIAHAOBIAOXIANLEHUAQIANGNIANCHENGPINGMIANHUATUOZHANDEQIJIBIAODEMUDEHEYOUCISHOUCHENGDEJIANGUSHUOGUO。”（YUANYANZAI）
HUAQIANGNIANXINPINPAICHOUXIANGJINGYOUGUOCHENGYIHUADEDUOYANGXINGSECAIWEIGENBEN，ANZHAOCHABIEDECAICHANTEDIANYINGYONGLEGELEICHABIEDESECAI，QIEMEIZHONGSECAIDOUXISHIZHESANCENGSECAIDETUBIAN，DAIBIAOKAIHUAQIANGNIANBUMANLIYIHEFUYOUHUOQIDEQIYETEZHI。
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