
11YUE29RI20:00,HUAQIANGNIANTUANTIZONGBUFUNIANGUANGCHANG,“HUAQIANGDIZAODAIJIA”QUANXINPINPAICHOUXIANGSHUIZHONGZHANKAI。FUNIANGUANGCHANG,SHUIBOFANDONG,WANZIQIANHONG,DENGHUOGUANGHUI,HUAQIANGNIANLIANMEIWENMINGGUOJISHEXIANGJUJIANGYUANYANZAIDAZAODEQUANXINPINPAICHOUXIANGMIANSHI。

SHILIUZAI,TUPOGUANLI,QIUXINTUBIAN,HUAQIANGNIANQIYEWENMINGZHONGCHENDIANDE“QINGFUYULIYI”JINGLI,YIXIANGYINLINGQIZOUWAIXINGYEDEQIANYAN。2000NIAN,HUAQIANGNIANLIANMEIAOMEIJIANLILE“HUAQIANGNIAN”PINPAI,“RANGHUKOUGENGYOUQIGAI”DEPINPAIBIAOYUTUXIANLEGONGSINIANQINGDE、DUOZIDUOCAIDE、XIFANGWENMINGDEPINPAITEZHI。GENZHEGONGSIFANWEIZHUBUQIANGDAJINEIBUQINGKUANGBIANGENG,GONGSIZAI2012NIANJIANLILEXINDEYINGYEJIMOU,NULIYU“CHENGWEIFENGQUYOUWEIYOULIAODEHUKOUKONGJIANHEXIUHUIDEYINLINGZHE”CHENGWEIHUAQIANGNIANDECHENGZHANGFANGZHEN。
MIANLINXINDECHENGZHANGJIMOU,HUAQIANGNIANSHENRUSHUXIDAODAZAOPINPAIQILI,WANCHENGPINPAIJIMOUZHIYINMAOYIJIMOUSHIZHUYAODEXINGYECHENGZHANGQUXIANG,JUEYIDUIPINPAIJIMOUTINGZHIHUANDAIJINJI,YIGENGHAODISHUNYINGQIYEJISUCHENGZHANGYUKUODADEXUYAO。

“ZHEIKUANVISHEXIANGZAIXIANLEHUAQIANGNIANTUANTIDEGEXIANGQIYEGOUDANGHEXINGWANGDEQIYEHUOQI。SECAIDEMEILIBAOHANZAIFUYUBIANGENGDEHUOQIZHONG。” (YUANYANZAI)

“花腔年总公司设想为灰色,这里表现的并非是‘无色’,而是将一切色采融会以后的色采。”(原研哉)对统和全数营业板块的花腔年团体,新VI不利用黑色,而是接纳了融会各类色采、稀释多种色采的灰色,使之显得更具艰深雀跃的厚重和广博精湛的内在。






“BUJIENAYUNDONGXINGDEDANSE,ERYINCISANWEIPINGMIANDEQINGSHIZHUONABUSHIBIANGENGQIEJIFUSECAIDONGGANDEXINGMINGLIYUHUOQIBINGTINGZHIBIAOJIXINGZAIXIAN。DUOGUQILIJUJIZUCHENGSECAIDESHEXIANGGOUXIANGQIAHAOBIAOXIANLEHUAQIANGNIANCHENGPINGMIANHUATUOZHANDEQIJIBIAODEMUDEHEYOUCISHOUCHENGDEJIANGUSHUOGUO。”(YUANYANZAI)
HUAQIANGNIANXINPINPAICHOUXIANGJINGYOUGUOCHENGYIHUADEDUOYANGXINGSECAIWEIGENBEN,ANZHAOCHABIEDECAICHANTEDIANYINGYONGLEGELEICHABIEDESECAI,QIEMEIZHONGSECAIDOUXISHIZHESANCENGSECAIDETUBIAN,DAIBIAOKAIHUAQIANGNIANBUMANLIYIHEFUYOUHUOQIDEQIYETEZHI。
JIANGLAI,HUAQIANGNIANDEPINPAIJIANGGENGDUOBIAOXIANBANSHISECAI、QINGZICHANYUROUJICAINENG,GULITUANTIDENEINEIBUXIANGGANRENQUNBUSHICHAOCHU。ZAIZHEIYIPINPAIZHUYIYINLINGXIA,HUAQIANGNIANJIANGBABENSHENDEZHUANYECAINENG,CONGGUOWANGDEDANYIFANGDICHANKAIPIZHUANXIANGJIYUSHEQUBANSHIDEBAXIANGYINGYEJINGYING,BUSHIYONGLIYIHEQINGFUSIWEIQUZHENGHEBIAOLIZIBEN,JIHUOYONGHUDAIJIA,GUINAFENGSHUOSHEQUHUKOU,DAZAOHUANQIUZUIDADESHEQUBANSHIPINGTAI。